he Study of Influence of Corporate Social Responsibility (CSR) on Consumer’s Purchase Intention: LCD Television Brands in Taiwan as Examples

碩士 === 逢甲大學 === 經營管理碩士在職專班 === 104 === Abstract In the recent years, corporate social responsibility (CSR) has been emphasized gradually. For the execution of CSR in multi-national corporations, in addition to the fulfillment of the enterprise itself, the administration and monitor to its suppliers...

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Bibliographic Details
Main Authors: Huang, Mei-Hui, 黃美惠
Other Authors: Wu,Kuang-Wen
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/7hwub9