The Relationship among Military Marketing Strategies, Positive Reputation, and Intention – The Mediation Effect of Military Image and Leadership Skills
碩士 === 逢甲大學 === 經營管理碩士在職專班 === 104 === According to the transformation as national defense enlistment, themilitary marketing strategies are most improving the army will and the positive praise. The strategies mainly influenced by the intermediary roles as the military image and the leadership skill...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3e8937 |