The Research on the Correlation of News Exposure and the Doctor Outpatient Service Volume: A Case Study of Public Communication Department in a Regional Teaching Hospital in Central Taiwan
碩士 === 逢甲大學 === 經營管理碩士在職專班 === 104 === In order to understand the influence of press release frequency and media exposure amount on doctor outpatient service volume, the research adopted the public communication department in a regional teaching hospital in Central Taiwan as a case to do the researc...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2016
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Online Access: | http://ndltd.ncl.edu.tw/handle/5g7vtf |