The Study of Corporate Social Responsibility、 Corporate Image and Brand Loyalty ---An Exmple of T Bank

碩士 === 逢甲大學 === 經營管理碩士在職專班 === 104 === Abstract Corporate social responsibility has become to be the process of globalization, competition and public issues of globalization. Financial industry pursues not only operating performance and earnings growth, but also should fulfill corporate social resp...

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Bibliographic Details
Main Authors: Ou Pi-yun, 歐碧雲
Other Authors: 曾欽正 博士
Format: Others
Language:zh-TW
Published: 2015
Online Access:http://ndltd.ncl.edu.tw/handle/8hb4a8