The Study of Corporate Social Responsibility、 Corporate Image and Brand Loyalty ---An Exmple of T Bank
碩士 === 逢甲大學 === 經營管理碩士在職專班 === 104 === Abstract Corporate social responsibility has become to be the process of globalization, competition and public issues of globalization. Financial industry pursues not only operating performance and earnings growth, but also should fulfill corporate social resp...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2015
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Online Access: | http://ndltd.ncl.edu.tw/handle/8hb4a8 |