A Study of the Brand Community Strategy- The Case of Harley-Davidson Motors
碩士 === 逢甲大學 === 經營管理碩士在職專班 === 104 === Our purpose is to study how to build a better brand marketing strategy and build a stronger bond with the customers themselves under the age of digital market. The world we live in changes rapidly, and it is crucial to know how to attract customers and bond th...
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| Format: | Others |
| Language: | zh-TW |
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2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/t4jgzr |