A Study of the Jewelry Marketing during Festive in Taiwan
碩士 === 逢甲大學 === 經營管理碩士在職專班 === 104 === In this study, three jewelers were interviewed to evaluate the strategies of marketing face, merchandise face and customer face and their corresponding strategies during festivals. The results indicate that various extent of consolidations emerge in marketing f...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65725709775801073039 |