The Relationship between Brand Image, Involvement, Satisfaction, and Loyalty-A Case Study of Badminton Racket Users in Tainan City
碩士 === 遠東科技大學 === 行銷與流通管理系碩士班 === 104 === With Taiwan’s rapid economic development, increased national income, and the government’s promotion of related policies, people have become more willing to engage in leisure activities on the premises of having the time and money. Badminton is a sport tha...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7bsu5k |