The Effect of Brand Image, Product Quality, and Customer Expectation on Loyalty for Chinese Restaurant Chain Stores - A Case of the Chain Stores of Yuloong in Chiayi & Tainan Districts
碩士 === 遠東科技大學 === 創新設計與創業管理研究所 === 104 === With the increase in living standards and improvement of consumption patterns, Today's consumers do not just want to meet the physiological needs; they would rather compare and choose the characteristics of products in the catering market. Therefore, f...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/azen5c |