Brand Involvement, Emotional Brand Attachment & Flow Experience
碩士 === 輔仁大學 === 品牌與時尚經營管理碩士學位學程 === 104 === As the world changes, the dependence of people on the Internet is becoming stronger. According to Hsu et al. (2012), “Flow experience has a positive significant impact on internet shopping behavior.” Furthermore, it significantly impacts brand marketing. T...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/28297761067660497818 |