The Scoring Model of Alumni Donation Behavior

博士 === 輔仁大學 === 商學研究所博士班 === 104 === To propose a practical alumni donor classification model, this study applied customer profitability analysis from relational marketing theory as a basis to investigate the classification of alumni groups by donation profitability using data contained in a univers...

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Bibliographic Details
Main Authors: PAY-WEN YU, 尤姵文
Other Authors: TIAN-SHYUG LEE
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/37777600846686553862