The Scoring Model of Alumni Donation Behavior
博士 === 輔仁大學 === 商學研究所博士班 === 104 === To propose a practical alumni donor classification model, this study applied customer profitability analysis from relational marketing theory as a basis to investigate the classification of alumni groups by donation profitability using data contained in a univers...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/37777600846686553862 |