Using Social Media Data to Develop a Prediction Model of TV Rating
博士 === 輔仁大學 === 商學研究所博士班 === 104 === Digitalization, media convergence and audience fragmentation have dramatically disrupted the business if audience measurement. In recent years, social media has become ubiquitous and important for social networking and content sharing. Television shows are now...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2017
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8x9246 |