Commitment and Engagement Illustrations on Contemporary Exhibition Marketing Management

博士 === 輔仁大學 === 商學研究所博士班 === 104 === Asia has become the second largest exhibition market in global market share for the past decade, but there has been very little research on Asia exhibition visitor perspectives on their contemporary exhibition engagements through virtual networks and physical exh...

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Bibliographic Details
Main Authors: Huh, Chung-Ling, 扈瓊玲
Other Authors: Lee, Tian-Shyug
Format: Others
Language:en_US
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/39794775195963158307