Effects of O2O Business Strategies on Service Quality

碩士 === 輔仁大學 === 國際經營管理碩士學位學程 === 104 === In recent years, E-commerce growing very well, more and more companies began to implement O2O (online to offline) business model, and service quality has always been emphasized as an important aspect. This study presents four key O2O strategies based on O2O b...

Full description

Bibliographic Details
Main Authors: HUANG, YU-HUA, 黃俞樺
Other Authors: YANG, MING-HSIEN
Format: Others
Language:en_US
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/30951641520287126605