The Effect of Channel Type and Brand Equity on Customer Satisfaction and Purchase Intention – An Example of Women’s Underwear
碩士 === 輔仁大學 === 織品服裝學系碩士班 === 103 === The women’s underwear market in Taiwan sees consistently fierce competition, yielding up to NT$ 25 billion in sales annually. Given that the sales of women’s underwear via the Internet, which has become a popular means of shopping in recent years, grow year-on-y...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/bsj8mt |