The Effect of Channel Type and Brand Equity on Customer Satisfaction and Purchase Intention – An Example of Women’s Underwear
碩士 === 輔仁大學 === 織品服裝學系碩士班 === 103 === The women’s underwear market in Taiwan sees consistently fierce competition, yielding up to NT$ 25 billion in sales annually. Given that the sales of women’s underwear via the Internet, which has become a popular means of shopping in recent years, grow year-on-y...
Main Authors: | Ou, Ching-Wen, 歐錦文 |
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Other Authors: | 廖國鋒 |
Format: | Others |
Language: | zh-TW |
Published: |
2015
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Online Access: | http://ndltd.ncl.edu.tw/handle/bsj8mt |
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