Research Brand Management of Cultural and Creative Industries – China Cultural Relics as an Example

碩士 === 輔仁大學 === 織品服裝學系碩士班 === 104 === Following the growth of high-tech-related businesses, cultural and creative industry has been recognized as a new area of an investment worldwide. Taiwan has listed it as one of the key national development policies. This study investigated the business manageme...

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Bibliographic Details
Main Authors: Chen, Fei -Chen, 陳斐珍
Other Authors: Dr. Jiunn-Ger Li
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/tqgah8