The Influence of the Lifestyle and Involvement on Purchase Intention in Luxury Brands
碩士 === 輔仁大學 === 織品服裝學系碩士班 === 104 === Through the change of time‚ growing demand and consumption patterns‚ consumption structure of luxury goods has been transformed. It’s important for a brand to have a full knowledge and control of consumers’ needs in order to survive in the new era. Therefore‚...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46498003754854177367 |