The Influence of Web Design on Consumer Emotion and Impulse Buying Behavior
碩士 === 輔仁大學 === 織品服裝學系碩士班 === 104 === In recent years, as the global e-commerce market increasingly developed, online shopping in addition to changing the past path of shopping also affecting consumers’ shopping behaviors and emotional responses. The main purpose of this research discussed wheth...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/99583187584533649777 |