How would junior high school students visit museums?-- A study from the perspective of special exhibitions

碩士 === 輔仁大學 === 博物館學研究所碩士班 === 104 === Many museums have been vitalizing their operations by taking up vigorous marketing activities and hosting ever more special exhibitions. Based on the marketing principle of “understanding the needs of audiences,” could we promote museums by targeting certain gr...

Full description

Bibliographic Details
Main Authors: Jia-Jen Tsai, 蔡佳真
Other Authors: Chi-Jung Chu
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/aj82u5