消費者的產品知識對專家推薦效果之影響
碩士 === 輔仁大學 === 企業管理學系管理學碩士班 === 105 === Many marketers know that consumers will trust third-party recommendation, they usually invite experts to recommend products. Most previous studies verified that expert recommendation are professional and credible. Nowadays many experts have selling intentions...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/13346649674128923348 |