The Impact of Negative Appeals, Humorous Appeals, Candidates’ Physical Attractiveness, and Gender on the Political Advertising Effectiveness
碩士 === 輔仁大學 === 企業管理學系管理學碩士班 === 104 === The purpose of this study is to discuss the impacts under different degrees of negative political advertising (negative humorous advertising / negative advertising), candidates’ gender (male / female), and candidates’ physical attractiveness (high attractiven...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/31597595719965220006 |