The Click-and-Mortar Impact on Customer Confidence and Online Purchase Intention in different degree of Involvement.
碩士 === 輔仁大學 === 企業管理學系管理學碩士班 === 104 === This research focus on the consumer who have experience of online shopping, research about the customer trust and online purchase intention affected by Click-and-Mortar, and analysis product involvement effect to that. This research adopts the method of rando...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/50479530461696814112 |