The Influence of Experience of Exhibition on Experiential Quality, Emotion, Experiential Memory, Attitude and Loyalty Intentions from the Theory of Theater: An Example of Taipei Game Show.

碩士 === 輔仁大學 === 企業管理學系管理學碩士班 === 104 === In the past, traditional economy focus on price, product features and looks has gradually transformed into the current experience economy. Consumers are concerned about the focal point is no longer just a product or service that is beyond both to felt a...

Full description

Bibliographic Details
Main Authors: HUANG, JEN-CHIA, 黃任嘉
Other Authors: Yie-Fang Kao
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/46610511633879496994