Use the Total Product Concept to research the Brand Experience of the Culture –Creative industry Brand: A case by YUAN.
碩士 === 輔仁大學 === 企業管理學系管理學碩士班 === 104 === In recent year, people with the level of the knowledge and the level of demand raise that people think the finction values is the basic thing for them. So enterprises have to create the sentimental value to increase the value of the product. In addition t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/wes4jf |