Model’s Figure and Advertising Effectiveness: The Case of Women’s Fashion Industry
碩士 === 輔仁大學 === 企業管理學系管理學碩士班 === 104 === According to the investigation‚ overweight and obesity in adults is up to 38% in Taiwan. However‚ according to the literature, whether general or large size clothing brands‚ they always used models with skinny figure to advertise or display goods. There is al...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/59qg66 |