An Analysis of the Image Repair Strategies and Effects of Five Male Public Figures' Sexual Scandals.
碩士 === 輔仁大學 === 大眾傳播學研究所碩士在職專班 === 104 === Celebrity marketing is a strategy featuring a famous person to offer an endorsement of a product. This famous person might be an actor, musician, athlete, author or chef . Using celebrity endorsers has become one of the most prevalent marketing tools in adv...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/06174530656994232956 |