A Study of the Third-person Effect versus the First-person Effect in Government News-turned-placement Marketing
碩士 === 輔仁大學 === 大眾傳播學研究所碩士在職專班 === 104 === In Taiwan, product placement has been a controversial issue since 2003. Some scholars think product placement would destroy the autonomy of media, damage its function of supervision and even invade the rights of the audiences. However, some other scholars t...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/35237435313268947492 |