Strategic Marketing Analysis for the Coca-Cola Company by Using the Delta Model
碩士 === 輔仁大學 === 國際創業與經營管理學程碩士在職專班 === 104 === The basic issue of the strategic management process is to determine how firms achieve and sustain competitive advantage. In this sense, this work aims to analyze the links between the Coca-Cola Company’s competitive positioning and the inter-organization...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/zphe48 |