A Study of New Cooperation Model between Supplier and Wholesaler in Fast Moving Consumer Goods Industry:The Example of X Company.
碩士 === 輔仁大學 === 企業管理學系管理學碩士在職專班 === 104 === In Taiwan, the fast moving consumer goods (FMCG) industry suppliers' value chain activities include the production process, brand value establishment, marketing, and route-to-market etc.. In marketing theory of 4Ps, that refers to the channel strategy...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/r88y7q |