The Touch of Happiness：Service Innovation and Experiential Markting of B&B Industry－A Case Study of Adagio
碩士 === 輔仁大學 === 餐旅管理學系碩士在職專班 === 104 === In this research, we select Adagio which have won several awards and built the only one B&B brand in Taiwan so far as the object for case study. The four dimensions of service innovation as the major research framework; the strategic experiential modu...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/uj87pk |