The Influence of Psychological Distance between Endorsed Image in Advertisement and Ideal Target of Consumer on Purchase Decision
碩士 === 玄奘大學 === 應用心理學系碩士班 === 104 === Based on the advancing technology of network and communication, oinline shopping has gradually enhanced its prevalance and importance in our daily lifes. But as for the consumers cannot personally see, touch or try the products in such situations, the endoreser...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/13431701903449757176 |