A Study on Customer Loyalty of Regional Brand and Perceived Risk - An Example of Small Package Rice in Yilan, Hualien and Taitung County
碩士 === 醒吾科技大學 === 行銷與流通管理系所 === 104 === Emerging food safety problems are becoming increasingly serious, so consumers have a lot of doubts about the market for commercially available small package rice safety with special emphasis on the source of the product. How to use the regional brand identity...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2015
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Online Access: | http://ndltd.ncl.edu.tw/handle/myt87d |