A Study on Customer Loyalty of Regional Brand and Perceived Risk - An Example of Small Package Rice in Yilan, Hualien and Taitung County
碩士 === 醒吾科技大學 === 行銷與流通管理系所 === 104 === Emerging food safety problems are becoming increasingly serious, so consumers have a lot of doubts about the market for commercially available small package rice safety with special emphasis on the source of the product. How to use the regional brand identity...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/myt87d |