A Study on Consumer Intention and Behavior of Music Product-TPB Model
碩士 === 醒吾科技大學 === 行銷與流通管理系所 === 104 === This study investigates music consumption behavior with the model of Theory of Planned Behavior. The questionnaires are collected from the east, middle, south, and north of Taiwan with a total of 309 valid samples, of which 213 are women, 96 are men. The trait...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/jqukdh |