A Study on the Relationship of Exploratory Consumer Buying Behavior Tendency、Perceived Risk and Purchase Intention-A Case Study of the net purchase of agricultural products
碩士 === 醒吾科技大學 === 行銷與流通管理系所 === 104 === In the occasion of the rapid growth of Internet, online shopping seems to have been an unmistakable trend. In recent years, the Government is committed to promoting the stability of agricultural products quality and price, but consumers willingness to buy onli...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/78kxky |