The Study on the Consumer Behavior of Credit Card Users for the Domestic Issuing Bank Marketing Strategy
碩士 === 義守大學 === 財務金融學系 === 104 === Credit cards services has been one of the essential businesses in consumer finance, which prompts financial institutions to expand marketing efforts in order to increase card issuance and usage among consumers. Therefore, how card holders perceive the marketing...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/50039003491013752302 |