The Effect of Placement Marketing Advertising in Community Websites on the Purchasing Intention and Repurchase Intention.

碩士 === 義守大學 === 資訊管理學系 === 104 === As network is developing rapidly in recent years, advertising is emerging on Internet in the transition from traditional newspapers and periodicals to online information exchange. Network advertising bearing lower costs but circulating faster than traditional ones...

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Bibliographic Details
Main Authors: SHAO-I LEE, 李劭翊
Other Authors: Yu-Lung Wu
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/53891178306673614945