FACTORS DETERMINING THE ACCEPTANCE OF ONLINE SHOPPING IN VIETNAM

碩士 === 義守大學 === 管理碩博士班 === 104 === Online shopping has taken off as an increasing number of consumers purchase increasingly diversified products on the Internet since 1990s. Given that how to attract and retain consumers is important to the success of online retailers, studies and researches on the...

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Bibliographic Details
Main Authors: NGUYEN BINH GIANG, 阮平江
Other Authors: Isabell Handler
Format: Others
Language:en_US
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/k6m38y