體驗行銷、體驗價值與行為意向之研究─以淡水紅樓為例
碩士 === 景文科技大學 === 旅遊管理系觀光與餐旅管理碩士班 === 104 === This research explores the impact of experiential marketing in terms of experiential values and behavior intentions. “Red Castle” was used as the research subject. Random sampling was carried out for the patrons of “Red Castle." A total of 400 su...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2vvnvj |