The Impact of The Fresh Food’s Products Involvement, and Perceived Values on Customers' Purchase Intention for Convenient Store
碩士 === 景文科技大學 === 旅遊管理系觀光與餐旅管理碩士班 === 104 === he prepared products of fresh food possess many merits so that the total turnover of these goods has been exceeded twenty billion. This study hence explores the discrepancies and impacts of the involvement, perceived values, and purchase intentions of fr...
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| Format: | Others |
| Language: | zh-TW |
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2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/db85eu |