The Role Of Consumer Knowledge, Brand Image, Openness To Experience And Involvement In Cosmetic Consumption
碩士 === 高雄醫學大學 === 香粧品學系碩士班 === 104 === The study used the theory of planned behavior (TPB) as the research model to explore what factors would and now influence consumers to purchase cosmetics. The researcher expanded the TPB model by adding brand image, involvement, consumer knowledge and open...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89vst3 |