The Effect of Facebook Marketing on New Product Marketing Diffusion
碩士 === 開南大學 === 商學院碩士在職專班 === 104 === Using traditional marketing model for new product release will create problems such as difficulty in building brand image, low usage of marketing event webpages, and non-reusable resources. In addition, the rapid development of information technology has ushered...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/56962912231266840391 |