Study on the Relationship among Brand Image, Perceived Value and Purchase Intention – Taking the Branches of Pxmart in Greater Kaohsiung Region as Example
碩士 === 國立高雄應用科技大學 === 財富與稅務管理系 === 104 === The changes in economic environment and society in the recent years have brought huge impact on families and social structure in Taiwan. While the structure of most families has gradually transformed into small families, they don’t need to purchase fresh fo...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/d2k73k |