The Effects of Experiential marketing,Brand Loyalty and Brand image on Consumer Purchase Intention-Evidence from Philips Appliances
碩士 === 國立高雄應用科技大學 === 國際企業研究所 === 104 === The scope of Taiwan household appliances market is about 14.5 billion in 2014, and it increase 14.7% yearly. The huge market make Taiwan become one of the competition place of household appliances to brands; this is also the reason why customers has many opt...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/8f229b |