A Study on Factors Affecting the Adoption Intention of Sharing Economy Services Platform- A Case of Uber
碩士 === 國立高雄應用科技大學 === 資訊管理研究所碩士班 === 104 === The study is based on Unified Theory of Acceptance and Use of Technology (UTAUT). The aim of this research was to explore the impact of performance expectancy, effort expectancy, social influence, perceived risk, trust, perceived value, experiential marke...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/dwzqk8 |