The Study of Influence of Consumer Characteristics and Relationship Marketing on Customers’ Loyalty ─An Example of Bed and Breakfast in Kenting Scenery
碩士 === 國立高雄應用科技大學 === 工業工程與管理系碩士在職專班 === 104 === The B&B or homestay business in Kenting is now prospering, which not only creates a very fierce competition among hotels, resort hotels or houses, or vacation center hotels, but also a variety of B&Bs chosen by consumers for their vacations. T...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7c4asb |