The Effects of Brand Image, Word-of-Mouth and Perceived Risk on Purchase Intention toward Tobacco
碩士 === 國立高雄應用科技大學 === 國際企業系碩士在職專班 === 104 === The purpose of this study is to evaluate the significance of interrelations among brand image, word-of-mouth, perceived risk and purchase intention. Another aim is to examine the mediating role of perceived risk. Survey of smokers was conducted from Mar....
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
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| Online Access: | http://ndltd.ncl.edu.tw/handle/02744937211177555062 |