Factors Influencing Innovative Services Adoption Intention: A Case of UBER Black
碩士 === 國立高雄應用科技大學 === 資訊管理系碩士在職專班 === 104 === This study explored factors that affect consumer UBER Black innovative services adoption intention. The research model is based on planned behavior theory, combines Technology Acceptance Model, vanity traits and cnspicuous consumption, proposed an...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2016
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/27hbzv |