The Study of Factors Affecting Consumers' Buying Decision for Particular Product
碩士 === 國立高雄應用科技大學 === 製造與管理外國學生碩士專班 === 104 === The purpose of this study is to understand what factors will influence the purchaseintention/behavior of consumers. In this study, the author chose six unique factors: Product quality, Perceived value & price, Brand image, Trust, Familiarity, Promo...
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| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/12869125250188487061 |