Customer-based Brand Equity of Washing-Powder Brands Case Study
碩士 === 國立高雄應用科技大學 === 製造與管理外國學生碩士專班 === 104 === This case study aims to explore the components of brand equity, build and test our measurement scales as well as build a theoretical model represented the relationship between the components brand equity. Based on the theory of brand and measure have a...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/50810155721267102764 |