A Study of the Relationship among Lifestyle, Perceived Value and Purchase Intention:Taking budget fashion online shopping as an example

碩士 === 高苑科技大學 === 經營管理研究所 === 104 === With the recent trends of global economic downturn, unequal distribution of wealth, network technology developing, and busy working, domestic people gradually regard online shopping as a modern consumption style that leads to the flourishing of budget fashion in...

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Bibliographic Details
Main Authors: CHEN,WAN-LING, 陳婉玲
Other Authors: 高世州
Format: Others
Language:zh-TW
Published: 2016
Online Access:http://ndltd.ncl.edu.tw/handle/8b3nhb