A Study of the Relationship among Lifestyle, Perceived Value and Purchase Intention:Taking budget fashion online shopping as an example
碩士 === 高苑科技大學 === 經營管理研究所 === 104 === With the recent trends of global economic downturn, unequal distribution of wealth, network technology developing, and busy working, domestic people gradually regard online shopping as a modern consumption style that leads to the flourishing of budget fashion in...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2016
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Online Access: | http://ndltd.ncl.edu.tw/handle/8b3nhb |